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Director, Performance Marketing

Callaway Golf

Callaway Golf

Last Updated: 19/7/22

Job Description

Who We Are Today

TravisMathew is now a leading innovator in lifestyle and performance apparel. Using best-in-class fabrications and designs, we are pushing forward a growing market trend towards casualization. For us, comfort comes first. Every TravisMathew product is created with attention to detail, designed to deliver the perfect fit and soft, lightweight feel. By offering hundreds of varied, unique deigns across monthly new product releases, we are establishing a new standard for the young professional. We want to elevate your look with details, subtleties, and craftmanship that will get you noticed … but without flash or pretension. As an aspirational brand, TravisMathew prides itself on being approachable. Anyone and everyone can look great – and feel great – in TravisMathew. We’re throwing a party and you’re invited.

Where We Are Going

At TravisMathew we don’t just dream big, we plan big. Our goal is to become the top premium menswear brand in the United States with a global presence, while keeping our employees and customers at the forefront of all we do. We believe that a winning office culture will include opportunities for new leaders, a fun work environment, and cultivating an ideal work / life balance for our employees. We are committed to celebrating and achieving diversity in all facets of our business. Additionally, TravisMathew is focused on the development of sustainable practices, challenging ourselves to discover innovations in design, production and technology.

JOB OVERVIEW

The Director, Performance Marketing is responsible for the consumer digital and offline demand generation activities for TravisMathew North America. This includes the management of all paid search, paid social, display / native, Connected TV, YouTube, affiliate, digital radio, and direct mail. The individual will maximize all these performance marketing channels productivity, blending company strategy, consumer insights, and data analytics to deliver a growth plan.

This role will be based out of TravisMathew offices in Huntington Beach, CA.

ROLES AND RESPONSIBILITIES

  • Manage the digital team and multiple external agencies to drive the execution of their responsibilities
  • Manage the day-to-day advertising operations and continuously evaluate and optimize marketing spend and channel allocation. Hands-on development, testing, and optimization of all digital marketing activities
  • Manage digital marketing agencies and partners to execute on strategy and spend profile that aligns to business goals
  • Manage affiliate marketing strategy and oversee execution; deliver results through affiliate channel by balancing growth with ROI while driving rapid experimentation and learning
  • Oversee and evaluate existing marketing channels, developing and testing new channels to determine investment depth and channel mix to drive customer acquisition
  • Oversee the SEO Program in conjunction with outside agency and cross functional support team
  • Evaluate the effectiveness of all digital marketing channels and create a strategic measurement framework that supports both operational and longer- term decisions
  • Evaluate and test new marketing strategies and channels based on industry best practices; identifying and prioritizing improvement opportunities
  • Communicate how the various channels play together, with close audience and targeting management to stitch together insights across all acquisition channels
  • Translate performance marketing information into new ideas, consumer insights, and innovation possibilities.
  • Ideate with the functions across marketing, ecommerce operations, and business analytics to understand results and sharpen activities
  • Collaborate with Brand Managers to plan and execute high-impact creative and consistent brand voice through the marketing funnel
  • Collaborate with eCommerce leadership to oversee annual media planning efforts that build from company growth strategy, and customer retention KPIs
  • Report on channel strategy performance against KPIs, identifying opportunities for continuous improvement and optimization
  • Manage and ensure fiscally-sound execution of our customer acquisition budget
  • Coach and mentor the digital team and ensure their professional skills are constantly improving

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

  • Proficient in Google, Facebook, Criteo, Tatari, Media Math (or other DSP)
  • Proficient in data privacy landscape (i.e., CCPA) including platform updates
  • Proficient in building and managing multi-tactical paid media plans (SEM, Shopping, Display, Social, and Affiliate) using data and insights, with deep understanding of CAC, LTV, and ROAS using MTA modeling
  • Proficient in managing paid media budgets (in partnership with agencies) >$10M/year; preferably for an omni channel DTC company
  • Proficient in web analytics and visualization tools
  • Ability to operate at a strategic and executional level
  • Ability to perform at high levels in a fast-paced ever-changing work environment
  • Ability to use data to derive insights and drive business and marketing decisions
  • Ability to work with product leaders to influence product direction to help achieve growth targets
  • Ability to work effectively and collaboratively with cross-functional teams and stakeholders
  • Strong ad copy writing and process testing skills
  • Strong analytical skills with demonstrated fluency in data and analytics
  • Strong communication and collaboration skills

EDUCATION AND EXPERIENCE

  • Bachelor’s Degree in business, data science, marketing, or related field
  • Minimum 10 years’ paid media strategy and planning experience in consumer goods or related industries
  • Minimum 5 years’ hands-on paid search and YouTube advertising experience
  • Minimum 5 years’ experience in a leadership capacity

TravisMathew is an Equal Employment Opportunity

#LI-AW1



Company Details

Carlsbad, California, United States
Our Brand Callaway was founded on the bold principle of creating demonstrably superior and pleasingly different golf products. That approach, coupled with a commitment to doing work we are proud of, has catapulted the company to a global leader in golf equipment and services. Creating innovative, high-performance golf equipment is a perpetual challenge. It demands a relentless commitment to be th...