Digital Media Strategist - Programmatic
Callaway Golf Company is a leader in total performance, premium golf equipment and active lifestyle products while also being a great place to work! We are passionate and push the limits of innovation. We dare to be great while acting with integrity and respect. We stay hungry, yet humble. All while having fun and making golf enjoyable for everyone!
Our company is a blend of experience and diverse backgrounds, and our leaders have a strong history of building and selling successful initiatives. We are working to build a truly groundbreaking company, and we want top-notch people to join us in that mission.
This position is responsible for growing the Callaway business through digital media.
ROLES AND RESPONSIBILITIES
- Oversee implementation of digital media campaigns aligned with proper KPI’s
- Analyze raw data, draw conclusions, and develop actionable recommendations
- Maintain and execute creative testing to further performance
- Keep team members informed of the status of all campaigns
- Manage reporting dashboards
- Identify new growth opportunities
TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)
- Deep understanding of online advertising and digital media
- Experience with Google Analytics
- Must be able to work in a fast paced environment
- Ability to prioritize and balance significant projects and issues
- Strong verbal and written communication skills
- Self-motivated and takes initiative
- Strong ability to problem solve
- Strong attention to detail
EDUCATION AND EXPERIENCE
- College Bachelor’s Degree
- Minimum 3 years of digital media experience required
- Experience leveraging web analytics tools and optimizing campaigns based on performance
- Sporting goods knowledge a plus
- Golf industry knowledge a plus
Callaway Golf is an Equal Opportunity Employer.