2022 MBA Intern - Brand Strategy and Marketing

Acushnet Company – Union Green

Graduate Student Intern, Marketing & Graphic design – 2022 – May to August

Acushnet Co. (NYSE: GOLF), a $1.6 billion company, is the global leader in the design, development, manufacture and distribution of performance-driven golf products.

In February 2020, the Acushnet Company launched Union Green, a golf ball and lifestyle brand that represents a new groundbreaking chapter for golf. Union Green recognizes and embraces players who respect quality and performance yet are looking for golf to be no nonsense, no frills, all enjoyment.

With Union Green we are pioneering a brand that accepts golfers as themselves. A brand for people who head to the first tee just as they are and love to play the game on their own terms. They play for fun, for camaraderie, to escape the routine, and find the golf course as the perfect place to connect with the people who share their passion.

The Union Green team is looking for a graduate intern to report to the Union Green Marketing Manager and GM and support all aspects of Union Green brand development and marketing as summarized below:

1. Brand Strategy and Marketing: Play an integral role in development and execution of brand strategy and day to day management of the Union Green brand, with responsibilities including, but not limited to, the following: Support the planning, implementation, and execution of successful marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising). Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and other marketing vehicles. Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives. Assist in the planning and execution of Union Green events and promotions.
2. Graphic design and video editing skills: Help shape how Union Green is presented to consumers by crafting email content creative, social media content, tik tok editing skills, product design, digital banners, as well as website design in order to help maintain and refresh our website to reflect new products and promotions.
   • HTML or wireframe website updates and implementation may also be needed.
3. Union Green Three-Year Strategic Plan: Support the development of the 2023-2025 Union Green Strategic Plan. Work under the guidance of the GM, Union Green and the Leadership Team to ensure relevant data to assist business evaluation and guidance on a 3 year, annual, quarterly and monthly basis.

Desired Qualifications:

• Passion for brand development and management, strategic analysis, digital marketing, and product design and creation
• Graphic design experience and interest
• Website design and HTML/Wireframe experience
• An eagerness to learn, and natural curiosity
• Advanced skills in photoshop & video editing skills
• Advanced skill set in Microsoft Excel and PowerPoint
• Comfortable in a fast-paced and deadline-driven environment
• Ability to work effectively in a cross-functional team environment with high business acumen
• Strong attention to detail
• Golf experience/familiarity with golf a plus

Location/Hours:

• Union Green is located in Fairhaven, MA (car and some air travel required)
• 8a – 5p, Monday – Friday
• Reports to GM, Union Green

Expected Experience Outcomes:

• After successful completion of the internship, the student will have the opportunity to present to Titleist Leadership the strategies and executions taken on the various projects. They will also be able to walk away from this internship with a strong design portfolio and essentially a product line to showcase in their future endeavors.